At The LPS Group, we specialize in making our clients look good. The proof is in the end product. Here are just a few projects we've conceptualized and developed for our clients and their partners. They reflect our range, creativity, and commitment to excellence.

Partner directory
A major technology company contracted with LPS to produce its partner directory. We surveyed our client's partners and built a database that exactly fits the client's needs. Sensible data input screens, consolidation and clean-up mechanisms, and accurate content produced a database that supports a dynamic Web-based directory. We maintain the database and partner information, and update the directory so that the client and its partners have the most accurate and up-to-date information available. They can quickly acquire market intelligence and product-integration data to aggressively pursue new sales and business opportunities.

Sales guide
A long-term client required a definitive sales guide to keep its sales personnel informed about internal sales processes and approved sales tactics. Because sales guide creation is an LPS core competency, we were able to plan and generate the sales guide in a precise and organized fashion. We developed and supplied interview questions for the client, conducted a workshop to elicit information and answers to our questions, identified the guide components, generated a first draft with graphics, managed the review process, and formatted, published, and disseminated the piece. The guide defined client offerings, benefits, target audience, marketplace needs, competitive situation in order to put the sales force on the right track to sales and revenue. The client has since contracted with us to produce other sales guides to help its sales teams stay on track and primed for selling.

Promotional collateral
An established software client asked LPS to produce materials to recruit partners for special programs. We conducted a discovery session interviewing client representatives from various functional units. We defined objectives and deliverables. Built outlines. Established a theme and began writing and designing the materials. Drafts of the brochure, FAQ, and several other pieces were reviewed, validated against objectives, and checked for the highest standards of written expression. After planning, writing, designing, and quality control, we delivered the project to the client. The materials generated interest and galvanized partners to sign up for the special programs, allowing our client to expand its product reach, meet new sales goals, and increase revenues.

Operations manual
A well-known, high-tech client needed a comprehensive procedures and best-practices manual to manage a worldwide, multi-layered sales organization. We collected information from every part of the company, and built a comprehensive manual to organize the information for easy use. The manual became the company's flagship information resource for sales. During the process we identified dozens of issues that were tracked and resolved. We built a database to monitor all open issues. The client didn't require it, but we knew it was the failsafe way to get the project done right. Best of all, the manual codifies activities for more effective customer management. Customers are happy, sales teams meet objectives, and revenue continues to flow in.

Case study
Multiple companies, complex roles and responsibilities, substantial preparation, and considerable coordination. These all marked an important case study we managed for a high-profile client when three companies worked together to bring about a successful outcome for each other. We researched each company and its products, identified key message points, and built a story that proved the adage that the whole is greater than the sum of the parts. We brought clarity to the three-company story while at the same time providing individual attention to each. The case study has been both a great interest generator and a tool to close sales.

Data sheets
We developed a dozen data sheets for a client's new suite of offerings. We created a template that helped define the levels and categories of information for each offering. Then we set about collecting all the information necessary to build out the template. After conducting interviews and studying product communications briefs, we developed each data sheet to convey the client's value propositions. We also developed a design and layout for the data sheets to support easy information gathering for the reader. The sheets are used both as standalone pieces and brochure reinforcers and have become useful tools in the sales cycle.

White paper
Our challenge in developing a white paper for a client's new product was to convey very technical information, while at the same time ensuring that the information was understandable and spoke to the concerns of the audience. Several interviews and lots of research resulted in our collecting all the information we needed. After a sifting process we generated a paper that has had a long life and served multiple audiences. The paper has not only become an aid to understanding the functionality of the product but has helped encourage and support customers' buying decisions.

Database
The client tasked us with developing a database of certified instructors who deliver training on its products. The project required that we collect information on training centers, fees, curriculum, certification, and interrelationships between the centers and the instructors. The client had an established database, but it proved insufficient to gather, analyze, and deliver the information needed to support customers. We designed and built a new database, verified existing and added new data, cross-checked and validated data through relational analysis. It is the first time the client has had the information it needs—complete and accurate.

Style guide
We developed a style guide for a client as an adjunct to another project we were handling for them. We categorized and established standards for nomenclature, grammar, and style. Development of this piece resulted in enterprisewide consistency and clarity. The information is concisely presented, highly usable, and has become an indispensable reference for the development of all company communications.

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