Here are the steps we follow to develop the success stories that distinguish you in the marketplace.

• Query your sales teams and partners to identify good customer candidates
• Interview customers after having sent them the interview questions
• Develop the customer success story for review by you and the customer
• Revise the story based on feedback
• Acquire customer imagery to enhance the story
• Design and format the story, adhering to your style guidelines
• Gain approval to publish from all parties
• Print or prepare the story for electronic publishing
• Distribute the story by e-mail or traditional mail
• Build a database to organize your customer stories

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